Acknowledging Two Decades of Excellence: Tréndico Group

In recognizing two decades of success as a purchasing group that has effectively developed two standout store concepts—Atleet and Foot on Mars—designed to meet the needs of both sports enthusiasts and those seeking stylish sportswear, the award was rightfully given to Tréndico Group.

The award was received by the Marketing Manager and Digital Business Manager, accompanied by María Rojas, the Commercial Director of Peldaño. During their remarks, Tréndico Group’s managers highlighted the passion that drives the team daily to achieve its commercial goals and defined their vision of innovation:
"To innovate in retail is to bring value to the point of sale and make it sustainable in a market as competitive as ours. [...] Innovation is also about bringing value to the customer."

Tréndico Group

This gala would not have been possible without the participation of collaborators and sponsors who supported this recognition of professionals whose daily contributions advance a historic sector with a promising future.

A Sponsor Worth Its Weight in Gold

Tecnología Deportiva S.A., founded in Alicante in 1979, has consistently delivered high-quality technical nets under the León de Oro brand. Specializing in custom-made nets, this Spanish company aims to meet the specific needs of various sports disciplines, offering innovative and sustainable solutions suitable for the most prestigious sporting events. Over the years, their nets have been used in stadiums for both Olympic Games and FIFA World Cups.

Other Brands Join the Celebration

The participation of Afydad is particularly noteworthy, as it reaffirms the industry's association's support for this event and its commitment to strengthening the sports market. The association aims to enhance the competitiveness of companies in the sports sector by providing specialized services and representing the industry's collective interests at both national and international levels.

Ispo, the leading continental sports industry trade fair, also participated as a sponsor. This international hub is one of the most significant professional gatherings in the sector, serving as a trendsetter, fostering business relationships, and enabling numerous business opportunities.

The renowned Italian manufacturer Vibram lent its support to the Diffusion Awards as well. Since 1937, Vibram has been a leader in producing high-performance rubber soles, pioneering technical soles for activities such as hiking, mountaineering, running, and paddle tennis. The brand also offers solutions for workplace safety and has expanded into rubber compound development for industrial applications.

Other leading companies in the sports sector contributed to the event's success. Prominent brands like Babolat, BMC, Campos, Cronos, 4F, J’hayber, Kappa, Le Coq Sportif, Mizuno, Paredes, Practics, Regatta, and Sprinter played a role in bringing an event of this scale to life.